A large Irish-based manufacturing company was seeking to expand its operations into mainland Europe and the US, but had identified that there online reputation was in ruins as a result of malicious comments by competitors and poor ratings supplied by customers that actually related to a number of historic third party installers, whose workmanship had not been good. The problem was that, despite the majority of these comments being in excess of 5 years old and the manufacturing/installation issues having been long addressed, these were the articles and comments that rose to the top of most search engine lists! The company had not invested in any structured online PR or Marketing and as a result was largely unaware of how to redress the problems. They approached OSP PRM Services and following an initial meeting, we produced an initial report providing detailed of all mentions in a chronological format and also coded around potential risk to corporate reputation. OSP then worked with the client to work through the report and provide the specialist Level 3 Legal Services to correct the situation, the majority of which were resolved by request to Search Providers or Forum Administrators.
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