Your Online Reputation Matters!
- Misleading or otherwise inaccurate information ONLINE about you or your business may impact on your NAME, BRAND and REPUTATION.
- Your COMPETITORS hide behind a�?anonymous’ or fraudulent posting ONLINE to undermine your business and seek to gain gain advantage
- CUSTOMERS now routinely research ONLINE before they do business!
- Existing and potential EMPLOYERS undertake detailed ONLINE vetting of candidates.
- Inappropriate comments made on social media, no matter how historic, are visible and may have a negative impact on your suitability for a new role. They will certainly form part of any application for positions requiring enhanced VETTING.
- With so much at stake, can you afford not to monitor what is being said about you and your Brand ONLINE?
Contact us to discover howA�we can help:
- Find those comments and references
- Provide guidance as to the risk to your name, brand and reputation
- Manage any agreed corrective measures
Or order your report here:Social Media Personal FootprintA� Social Media Cyberbullying FootprintA� Social Media Business FootprintA�
ECIJA BrandWatch FAQ
What is ECIJA – Brand Watch?
E-BW is an Active Online Protection Service to monitor, detect, report, manage and remove any abuse or legal infringements impacting on names, brands and products, offering immediate legal and technical resources 24×7×365.
How does ECIJA – Brand Watch work?
Combined together with a Back Room Intelligence Service (Legal /Technical – Security Operation Centre) E-BW the source of the abuse or infringements and captures that information in a globally accepted evidential format. The service is structured into three action levels:
1st. and 2nd levels are supported by software tools that help to identify the infringing sources, then track and classify them. These tools integrate a series of online robots that crawl the web constantly with the purpose of to detecting any potential abuse or infringements. These software tools are also complemented with technicians in order to discard the “noise” and also to search in opaque and non-public websites.
The 3rd level provides legal and technical takedown measures.
What does ECIJA – Brand Watch provide that a Search Engine cannot?
E-BW crawls the entire web, identifying, collating and reporting on sources of abuse or other infringements across multiple platforms. A search via a single search engine would only identify a fraction of all online mentions and the results of that search are likely to be unspecific* by date or your own particular relevance – as the Search Engines own commercial interests will influence the results you get back. Then you will need to replicate this one search on all available search engines in order to achieve anything approaching the results of E-BW – and then in almost every case you will need to shift and format these results into a usable format. Finally, if you may need to take formal legal action against a potential abuser or infringer, then you will need to take your information to a service that will replicate those searches and provide the data in an evidential format. Semantic intelligence is also a relevant value of E-BW. Where search engines just provide neutral results, E-BW provides semantic results with sentiments on search results.
*Google is one of the few Search Engines that provides an ‘Advance’ feature which enables an end-user to refine the dates or terms of the search.
Why should I pay for a service that I can do for free with a Google search?
A simple search via Google will provide only a fraction of the possible mentions that would be found by a search using E-BW. E-BW provides a ‘cradle-to-grave’ provision services that search, report, technically manage and, if necessary, litigate against potential abuses or infringements. The report provided by even the most basic of searches will contain a comprehensive collation of open source data from multiple platforms including Press, Social Media, Blogs, Micro-blogs and News Groups. This data will be sorted by relevance, date and threat level, assisting our client to make an informed decision on what next action is appropriate.
How much does it cost?
E-BW services are available in a number of different ways to suit both client needs and budgets: From a simple personal one-off ‘Search & Report’ to identify a specific threat or incident, or to just draw a metaphorical line in the sand around an individual’s online footprint (particularly relevant for job applicants) to a more comprehensive and ongoing monitoring service designed to support Corporates, Brands (including Celebrities or other High Net Worth Individuals). These products are designed and priced with our particular clients in mind.
Who Can We Help and How?
I am concerned that my child is the victim of cyberbullying or other online abuse – how can E-BW assist me?
E-BW is the perfect way of not only protecting your child from online abuse, be that from cyberbullying, promoting self-harm, paedophilia or radicalisation, but also from capturing that abuse in an evidentially correct format to enable police to start a formal investigation. Contact us for more information.
I am the victim of online abuse – how can E-BW assist me?
E-BW will gather evidence of any online abuse in a format that can be considered by you and your representatives to determine what next steps or action should be considered. Whether this means a technical solution to remove the mentions or consideration of legal intervention – be that civil or criminal, the evidence of the abuse will have been gathered in a format that will be acceptable for Court purposes. Contact us for more information.
Someone has stolen my Facebook identity – how can E-BW assist me?
Social Media Identity Theft is becoming far more common and the likes of Facebook are reluctant to intervene and investigate for individuals. However, our offices have established formal channels which will expedite any requests for information or action. E-BW will gather the evidence of any online abuse in a format that can be considered by you and your representatives to determine what next steps or action should be considered. Whether this means a ‘Takedown’ request to remove the mentions or consideration of legal intervention – be that civil or criminal, the evidence of Theft will have been gathered in a format that will be acceptable for Court purposes. Contact us for more information.
I will be applying for a new position soon – how can E-BW assist me?
More and more Recruiters, Corporate HR departments and organisations recruiting into sensitive, vetted positions, will undertake their own professional social media monitoring as part of the selection process. A simple E-BW search and report will provide the client with a comprehensive snapshot of their online footprint BEFORE this check is undertaken. This report, summarising the results of searches across multiple web platforms and encompassing all available search engines, will be provided to the client in a format identifying the level of threat/risk from any identified mentions. In the case of any that may pose a threat to the clients future application, we will then be able to assist you in addressing those mentions as effectively as possible – be that by technical or legal means. Contact us for more information.
My Company is the victim of malicious comments online – how can E-BW assist me?
E-BW will gather the evidence of any online abuse in a format that can be considered by you and your representatives to determine what next steps or action should be considered to protect your company and its online reputation. Whether this means a technical online solution to remove the mentions or consideration of legal intervention – be that civil or criminal, the evidence of the abuse will have been gathered in a format that will be acceptable for Court purposes. Contact us for more information.
My Company is suffering loss from online License Abuse, Piracy and Counterfeiting – how can E-BW assist me?
E-BW has proven its efficiency in supporting the needs of our multinational clients in the TMT industry (including cinema, TV, audio-visual and software), combating the threat and losses caused by organised fraud, unlicensed use or copying, piracy or counterfeiting. The ability of the product to not only capture a comprehensive range of potential infringements online, but also to provide that information and intelligence in a globally accepted evidential format, which could then form the basis of any civil or criminal action. Contact us for more information.
I work within the HR / Recruitment sector – how can E-BW assist me?
The Recruitment and Interview Process can identify skills and aptitudes; Psychometric Testing assists in evaluating an individual’s strengths, weaknesses and possibly even provides some insight into how that individual might assimilate into the workplace. But do you really have a full picture of the individual? Wouldn’t you really like to LEGALLY know that little bit more about them? Identify some trait or behaviour that might otherwise be invisible?
E-BW will provide that insight and help you and your clients make informed decisions about selection, with full respect and compliance to the applicable privacy legislation. A fractional additional cost against the standard background enquiries, but potentially finding the ‘golden nugget’ that will save your client from future embarrassments and additional re-recruitment costs. Contact us for more information or view our Recruitment sector online presentation.
I work within Law Enforcement – how can E-BW assist me?
E-BW can provide valuable intelligence and information derived from online open source communications on social media and other platforms. This information may be the vital piece in confirming initial intelligence, which will then determine what action should then be taken. In particular, the comprehensive range of data that will be forthcoming from the E-BW services may determine whether or not to engage in more covert and expensive activity. There are a number of similar products in this space, but these all come with contract and licensing costs that eliminate their use for initial routine investigations. For more information contact us or view the presentation.
I work within the Private Investigation industry – how can E-BW assist me?
E-BW can provide valuable intelligence and information derived from online open source communications on social media and other platforms. This information may be the vital piece in confirming initial intelligence, which will then determine what action should then be taken: allowing you and your client to make more informed decisions and ultimately saving money. Contact us for more information.
I work within a Government / Political sector – how can E-BW assist me?
E-BW can enable government departments to monitor public sentiment around current and proposed legislation and policy changes. In a similar way to how companies monitor their products online, so E-BW provides constant monitoring and reporting around these matters. Additionally, the service can identify specific abuse or threats against Ministers and their staff and gather evidence for possible legal recourse. Contact us for more information.
I work within the Education sector – how can E-BW assist me?
E-BW is acknowledged as an appropriate service to detect cyberbullying and other online abuse and incitement. This provides security and support not only to pupils within schools and colleges, but also the staff in these establishments and within Education Departments who are also subject to attack online. The service can be designed to identify and report incidents of online abuse against individuals or indeed the establishments the study and work within. Contact us for more information.
I work within the Pharmaceutical sector – how can E-BW assist me?
E-BW is the go-to’ solution for meeting the increasing demands of the European and Global legislation. Following an approach by the Spanish Pharmaceutical Association in late 2013, ECIJA BRAND-WATCH adapted the tool for ‘Pharmacovigilance’ purposes and now offers it to all Pharmaceutical companies. All EU pharmaceutical companies are forced to detect any potential adverse health effects for Consumers, as result of the use or consumption of their medicines. They then need to report it to the National Authority on Medicines and Pharmaceutical products. Our tool can be used to quickly find and filter any adverse comments being made at any Internet location. The tool is also used to directly report incidents to the National Authority. This service was launched in January 2014 and to date ECIJA support 4 multinational pharmaceutical companies in relation to product comments and complaints within Spanish online sites. For more information contact us or view the presentation.